To give us clear direction, write as much infornations outlining your business objectives, mission, pain points and everything you think will be helpful for us, to understand what and how project should be completed with the highest quality results possible.
Below are some guidelines of what you could include in questionnaire.
1. Brief Project Overview: Introduce your organization and the purpose of the project. Rather than describing a solution, try articulating the problem as best you can. There may be all kinds of solutions available that will meet your needs better than what you have in mind and we will suggest solutions you may not have thought of yet, it will encourage us to think outside the box.
2. Your Organization’s Background: Describe your organization, what it does, and what you plans are. There’s a good chance we’ve never heard of you and may not be able to figure that out by visiting your existing web site (which may be why you need a new website). Additionally, tell us a little about your values. What makes you unique? Why does what you do matter?
3. Project Goals & Target Audience & Goal Conversions: Explain what you plan to accomplish or what outcome you have in mind. What are the three most important things that, if done well, will make the redesign a success in your eyes? Pair your target audience with a goal conversion – i.e. the action that you want them to take
4. Sitemap and Information Architecture: This will help us understand the size and scope of the website.
5. Scope of Work and Deliverables: You want to provide more detail about the project. For a task like Information Design, maybe the deliverables are a sitemap and wireframes. For Visual Design, it might be source files in Photoshop or Sketch format. Content strategy, copywriting, Illustration, Visual design, Search engine optimization, Front-end coding (HTML/CSS, animations), Back-end coding (CMS, 3rd party APIs, custom software/features), etc. This will help us estimate the accurate time needed for project completion.
6. Timeline: Is there some hard deadline you need to hit, such as the launch of a new product or ad campaign? Maybe you have a big trade show coming up and need the site live by then? Be sure to mention any firm dates and we will let you know, whether or not it's possible to finish the project on time and help you understand if you have set out a realistic timeline.
7. Technical Requirements: Your goal here is to describe technical requirements you know in advance. Website, at its core, is a technical software product. Do you expect to sell products or charge credit cards? Do you require membership management on your site? Do you require the website to be accessible to blind or limited-vision users? Does your organization depend on 3rd party services for things like email newsletters, marketing automation, CRM / contact management, inventory control, intranet, accounting / Quickbooks, or inventory management?
8. Principal Point of Contact: The clearer you can set expectations from the outset, the better. Also, do you have final authority for making decisions or is there a committee that the designs will be presented to?
9. Hosting, Domain Name & Analytics: Do you have a web host, domain name registrar and analytics in mind already? If not, ask to see our options.
10. Web Design Examples: Which websites do you like or admire, and why?
Summary: It goes without saying, but the more clearly you articulate what you want out of the process, the more likely you are to get it. Knowing both; the concrete goals and specific site visitors whose needs you’re trying to meet, makes the development team’s job much easier. It also means when facing a decision point, you’ll be guided more by objective outcomes than personal preference.
Before we begin designing a website, it’s smart to get as much information as possible upfront. This can provide us with insights into your target audience and goals, ensuring that the final product achieves and even surpasses original vision.
In summary, a video consultation enables us to dig deep into the real reason a new website is needed, so we can create a design that is well-tailored to your goals. By gaining a solid understanding of your business, audience, and needs, we can build a website that is visually appealing and succeeds to achieve your objectives.
Here is a breakdown of what you can expect to be included in our proposal.
1. Introduction - Cover Page: We will tell you who we are and why are we the best partner for your particular project.
2. Client Needs Overview - Objectives: We will describe what we think your business needs and goals are, a problem your company is facing, or an opportunity you might be missing. (The goal is to confirm, that we are on the same page and that we understood correctly you main objectives).
3. Recommended solution and services: We will recommend the best options, outlining deliverables and how we think challenges should be solved. Everything, from the web design process (wireframing) to the number of web pages, specific graphic design, and the need for web development (if applicable), showcasing and explaining the benefits of our solutions and the impact it will have on the company..
4. Approach and process: In this section, we can expand on how our workflow will operate within a time-frame. We will specify when you can expect to receive drafts, prototypes, tests, rounds of corrections, etc.
5. Fees and pricing: This section will help us break down the fees, and show a comprehensible breakdown of costs and a total. This is good not only for the clients to see, but also to help us set the right price for the project, without overshooting or under pricing.
6. General Terms & Conditions: This part of the proposal will describe - Ownership, Point of Contact & Training, Dependencies, Backups, Security, Warranty, Credit, etc.
7. Confidentiality statement: Confidentiality agreement is a legally binding contract between two or more parties, in which at least one of the parties agrees not to disclose certain information. These are also known as an NDA or non-disclosure agreement.
8. Contract: Once you sign the contract, (it will be included into your proposal), and complete the payment we will get the project started.
9. Evaluation - Abilities, Resources, and Availability: We need to evaluate our abilities and expertise to assess whether we have all the expertise needed to provide our clients with the site they want. Will we need to purchase plugins, addons, or any other products, software, or hardware?
10. Contact Us: In this final section we will include all the ways you can contact us, phone, email and links to our social media pages.
11. Stylescape/Moodboard - A stylescape is an opportunity to demonstrate to the client how a brand will look and feel. It's a collection of brand assets – colors, typography, images, language tone, design elements etc. – combined together to provide an overall visual aesthetic of a brand. The goal of a stylescape is to elicit an emotional response to the brand look and feel.
To ensure great partnership and successful project, it is paramount to be on the same page with a clear direction from the beginning. Digital design and marketing is a very complex venture and time invested to answer the questionnaire and create the proposal the right way, will pay 10 fold at the end.